What is direct selling?
Direct selling is selling products to consumers directly.It is a retail medium used by top brands as well as smaller, companies to market products and services to consumers.
Company sales all type of goods and services daily needs, cosmetics, Nutritionals, apparels, accessories, Housewares and much more.
Millions of people around the world are getting into direct selling because they enjoy a company’s products or services and want to purchase them at a discount. If one market these Products and services to friends, family and others will earn commissions from their sales. The most successful leaders decide to expand their business by building a Strong network of direct sellers.
Direct selling in India
Direct selling Industries are emerging Zone in India. According to economic times In terms of the number of direct sellers, India has been ranked at sixth position, proving employment to 57.50 lakh people. However, the global direct selling industry has reported an overall decline of 4.3 per cent in sales to USD 180.47 billion in 2019.
Impact of COVID-19 ON DIRECT Selling Market
While the whole world is facing the bad impact of Covid-19, there arises an unprecedented circumstance where most sectors are witnessing massive losses due to the declining sales and gradually diminishing revenues. Owing to this, many people are now opting towards passive Income, which comes with zero initial investment, and provides them an opportunity to be their own boss. Here is an opportunity to give a fresh look at the world of Direct Selling - an emerging trend in the gig economy.
Reason Why Indians are choosing Direct selling as their secondary income
1. Low Risk – Less Investment
Direct Selling has a very minimal investment to be made and has hardly any risk involved.
Here you are not actually making a product, all you are doing is selling it for someone else, who has taken all the risk. Here your investment will include a one-time sales kit that you might have to purchase and to invest your time to study the product, attend the training sessions, etc.
2. Self-Ownership – Time Flexible
Direct Selling will make you self-employed and you can work on your own rules, as per your time availability. This is one of the main reasons why women are currently leading in this industry. Housewives involve themselves in this industry as per their time availability and also manage their houses at the same time.
3. Side Income – Growth Potential
As this business model does not require all day, you can consider direct selling as a part-time job. Having a side-income is always better than to watch T.V.
All Millionaires believe that Side-Hustle is one of the major keys to their Success. Looking at the high growth potential, you never know when your side gig, turns in a huge business estate.
4. Recurring Income (Passive Income)
One of the main reasons why Network Marketing works, as it has a passive income opportunity involved in it.
One of the ways to earn in Network Marketing is by recruiting more people. Every time a recruiter makes a sale you also earn a commission. It can be said that every time you recruit or refer a new person, you are investing in that person similar to investing in new business. Every time your business earns you earn.
And in this case, your business is going to be a passive one.